The Selling to Consumers Podcast

Much has been written about why customers buy. There are theories about timing, about making sure you’re in front of the right prospects, about the role of trust…

But not as much has been written about why customers don’t buy. You’ve spent time with a prospect. Things are going well. She seems interested in your product and interested in buying what you have to offer. But when you ask for the sale, she shuts you down.

What happened?

In this podcast episode, B2C sales guru Skip Anderson shares the number one reason why your prospects don’t buy from you.

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